Privacy Policy
EFFECTIVE DATE:  April 18, 2007 respects your privacy. The online store,, exists as a service to you. In order to provide you with the best products, timely information and quality customer service; we record a variety of information from your visits to the Betty Crocker Store ( To protect your privacy and to keep you informed as a consumer, we provide this notice explaining our online information practices and to highlight your options about the way your information is collected and used by the Betty Crocker Store.

Your personal information: what we collect and how we use it

  • When you enter personal information into the shopping cart at the Betty Crocker Store, we collect your name, address, telephone number, e-mail address, and credit card information, if provided.  We use this information to fulfill your order and to communicate with you about your order.  In fulfilling your order, we may share a portion of your personal information with outside parties only to the extent necessary to fulfill your order.  In addition,
a. Your First Use of the Shopping Cart at the Betty Crocker Store - We use the information you provide to:

automatically place you on our e-mail list to receive special offers and updates about products and services, unless you edit your subscription profile;

automatically place you on our direct mail/catalog list to receive from us direct mail and printed catalogs with special offers and updates about products and services; and

make lists of our customers' names and postal addresses (but not e-mail addresses or phone numbers) available to pre-screened companies who have specific direct mail (e.g. catalog) product or service offers that we think may be of interest to you.

b. Your Subsequent Use of the Shopping Cart at the Betty Crocker Store - If you entered personal information into the Shopping Cart at the Betty Crocker Store before, unless you edit your subscription profile, your subscription status will remain unchanged.
  • When you send a gift and want it sent directly to the recipient, you will need to submit the recipient's name and postal address.  We use this information only to ship the product and to confirm delivery of the order.  We do not share this information with outside parties except to the extent necessary to fulfill that order.  We only use gift message information for that purpose, and we only disclose that information to the person receiving the gift.
  • When you subscribe to our e-mail newsletters, we collect your e-mail address so that we can send you our e-mail newsletters with special offers and updates about products and services.  You can unsubscribe from our e-mail newsletters at any time by (i) clicking the unsubscribe link at the bottom of any electronic newsletter that you receive from us; or (ii) following the steps outlined below in the section "Reviewing, Changing Your Information or Unsubscribing."
  • When you create a My Account, we collect your name, address, telephone number, and e-mail address.  You can use your My Account to update your account information, save addresses where you have sent products and track orders.
  • When you enter a sweepstakes sponsored by through the Betty Crocker Store, we may ask for any or all of the following information: your name, postal address, e-mail address, and telephone number.  To determine exactly what information is gathered and may be shared for any individual sweepstakes, please check the official rules of the actual sweepstakes.

Information about customers and visitors shared with third parties

    • We may share information about our customers and visitors with trusted service providers who provide affiliated companies and online stores with specific services and/or administer activities offered on the Betty Crocker Store.  (For example, we may provide customer information to companies that analyze our clickstream data in order to help us better serve your customer needs.)
    • We also may use non-identifying and aggregate information (as opposed to identifiable individual information) about our customers and/or visitors to better design our website and we may provide it to future advertisers and other third parties.
    • On rare occasions, we may disclose specific information upon governmental request, in response to a court order, when required by law to do so, or to protect the rights, property, or safety of, our users, or others.  We may also share information with companies assisting in fraud protection or investigation.  We do not provide information to these agencies or companies for marketing or commercial purposes.

Reviewing, Changing Your Information or Unsubscribing

At any time you can unsubscribe, correct or update your information or modify your preferences pertaining to our newsletters, catalog and mailing list.

  • To review, change or update information, as it pertains to our newsletters, you have several options:

  • On the Betty Crocker Store Site: Click on the "Help" button at the top of the home page then on the appropriate link under the "subscriptions" to change your information.
  • By e-mail: Send an email request to Customer Service.
  • By postal mail: Please include your email address and mail your request to us at 4086 Del Rey Avenue, Marina Del Rey, CA 90292, Attention: Customer Service.
  • By phone: Call toll-free at (800) 571-7691 in the USA and Canada, (310) 664-1278 outside USA and Canada.

To protect your privacy and security, we will take reasonable steps to verify your identity before granting access to this information or making corrections.

The Betty Crocker Store will process all unsubscribe requests promptly upon receipt.  Additional delays may occur if the email address or postal address information you provide us does not match the information in our database.

Links to/from Other Sites

To enhance your shopping experience, the Betty Crocker Store may have links to other sites on the Internet that are owned by third party vendors and other third parties (External Sites), or you may come to the Betty Crocker Store from a link from an external site like  These other web sites will have their own rules on privacy that you should review.  The Betty Crocker Store is not responsible for the privacy policies of External Sites.  The Betty Crocker Store's privacy policy differs materially from the privacy policy.  To review the privacy policy, please click this link: uses a feature of your Internet Web browser called a cookie to assign an identification code to your computer.  Cookies are files that your Web browser places on your computer’s hard drive.  We do not and cannot use cookies to retrieve personal information about you from your computer unless you knowingly and willingly provide this information.  Cookies do not provide us with access to any credit card information.

Third Party Cookies
In the event we allow third party advertising on the site in the future, a third-party advertiser may place or recognize a unique "cookie" on your browser.

Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place reasonable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.’s Privacy Policy for the Betty Crocker Store is subject to change without notice.  At any time, you may visit our website to view the current policy.
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